Vivian Iara Strehlau

Professor of the graduate programs in Administration, Professional Graduate Program in Consumer Behavior and of the undergraduate course in International Relations at ESPM. Visiting Professor at the University of Zagreb, Croatia. Leader of the CoBra Research Group - Consumption and Branding in International Context and Professor of two international graduate courses linked to the MPCC: "Consumers and Brands in International Context" held in Munich and Zagreb (2022) and "Smart Cities" in Berlin(2024).She was responsible for the Professional Master's Degree in Consumer Behavior project, of which she was the first coordinator between 2015 and 2019 and Vice Coordinator of the Graduate Program in Administration (2019 - 2021). both from ESPM. PhD in Business Administration from Fundação Getúlio Vargas - SP (2003), master's and undergraduate degree from the same school. Research period spent at Wirtschaftsuniversität Wien (2006). She participated in the Programme of International Management at the London Business School. Elected Representative of Brazil on the Executive Committee of the European Marketing Academy between 2014 and 2020. Conference Chair of the Cobra Conference. Track chair of Semead Congress and member of the Global Business Conference Programm Committee. Editor-in-chief of the International Journal of Business and Marketing (2022-2024). She has experience in Business Administration, with an emphasis on Marketing. Her research interests are in consumer behaviour, Tourism and international marketing, as well as country branding, global brands, and consumer behaviour in an intercultural context. (Source: Lattes Curriculum)