CV Lattes
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Universidade Estadual Paulista (UNESP). Campus de Bauru. Faculdade de Arquitetura, Artes e Comunicação (FAAC) (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at História from Universidade do Sagrado Coração (1996), master's at comunicação from Universidade Estadual Paulista (2005) and doctorate at Education from Universidade Estadual Paulista Júlio de Mesquita Filho (2011). Has experience in Comunication, focusing on Comunication, acting on the following subjects: comunicação, marketing, publicidade e propaganda, planejamento de comunicação and comunicação mercadológica. (Source: Lattes Curriculum)
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This project aims to investigate the competence in organizational communication as a facilitator of the process of generating and managing innovation in micro and small enterprises (MSEs). Part has been assumed that the incorporation of the culture of innovation in key business structure, when backed by an effective system of communication involving all its components, is a strong factor …
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