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Universidade Metodista de São Paulo (UMESP). Pró-Reitoria de Pós-Graduação e Pesquisa (Institutional affiliation from the last research proposal) Birthplace: Brazil
Eduardo Faustino de Souza in research grants and scholarships supported by FAPESP.
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The project consists in the case study of the campaign Fanta (Coca-Cola Company) entitled "Saving the Source (Saving Source). The action of transmedia storytelling allowed children to play through mobile digital platforms, making interactions through games with technologies like HTML and even PDF`s. The Coke Sparkling Brand Center in Wendy Clark leadership hired Ogilvy & Mather and Psyop.…
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