CV Lattes
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Universidade de São Paulo (USP). Escola de Artes, Ciências e Humanidades (EACH) (Institutional affiliation from the last research proposal) Birthplace: Brazil
BA in Social Communication, with specialization in Advertising and Propaganda, from the University of São Paulo (USP - 2012), having worked, with greater emphasis, on the following themes: Sociology of Communication, Semiotics and Branding. Second graduation (interrupted) in Social Sciences. Master in Philosophy (Cultural Studies) from the University of São Paulo (EACH/USP), working on research related to the constitution of the Brazilian advertising field during the 20th century and its power relations, focusing on Social Sciences. (Source: Lattes Curriculum)
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In order to actually understand a particular social group and its importance throughout history, it is essential to analyze the contexts that permeated its development, highlighting the relationships established with other social institutions and identifying its legitimate consecration capital. From this perspective, the research project proposed here aims to unravel the main aspects of t…
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