Currently, I'm director of design at Cobli - a B2B SaaS startup focused on bringing digital transformation to logistics and fleet managers in South America through IoT and software. I'm at Cobli for 7 years now and in the meantime, I helped to build our MVP, culture, and evolve our product. When I got on board we are only ten people, now we are a 185-people-company, leading a design team of 8 designers. In the past, I've worked on design sprints for a software company - Taqtile - creating digital solutions and workshops for big m-commerce and retail clients in LatAm such Ray-Ban and Schutz. I also have experience as a consultant for small startups em São Paulo helping with heuristics evaluation of their products, design systems development, and usability QA. As background, I have a graduate degree in Design from the University of São Paulo - USP - and a postgraduate degree on User Experience at Pontifical Catholic University - PUC. (Source: Lattes Curriculum)
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Cobli aims to research, develop and market electronic devices and computer techniques to connect and analyze in real time, motor vehicles and their drivers, to ubiquitously, enabling intelligent and safe use of this resource; that is, maximizing the benefits and minimizing their costs and risks, both in the preservation of human life and the environment. The results obtained by Cobli so f…
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