Ricardo Franceschini Oliani

Graduated in Social Communication with emphasis in Advertising and Marketing; Specialization in International Marketing and Hospital Marketing; Business Administration with emphasis in Knowledge Management and Systems Planning, Post-Graduate in International Trade and Specialization in Business Management, Leadership for Climate Change, Resolution of Complex Social Problems, Conscious Consumption and Sustainability and Construction of Indicators for Evaluation of Socio-environmental Projects. Since 1987, I have worked directly with Social Communication, Marketing, Advertising and Propaganda. In these 30 years, I have worked in the areas of Attendance, Planning, Consulting, Planning and Implementation of Communication Strategies, Marketing and Design of Systems and Platforms of Banco de Data in the most varied sectors; Among the works developed, I highlight the development and creation of new products and services and the formation of teams and strategies for service and sales, planning, formatting and implementation of platforms for gathering and crossing information. In recent years, I have been working directly with the theme of technological innovation for sustainability, reverse logistics and indicators for smart cities and the creation of interactive and playful tools (games and dynamics) for mobilization, awareness and personal and professional development focused on training and Generation of indicators for the evaluation of socio-environmental economic projects. I work in the gamification of processes and the creation of contents for speakers through Storytelling and interactivity, because I believe that only experience and experimentation is what make us retain knowledge and bring about effective changes. I am a professor in the subjects Education for Sustainability, Games and Dynamics for Personal and Professional Development, Corporate Governance, Internet Management and Digital Marketing, Fundraising via Digital Platforms and Analysis of Indicators of Socio-Environmental Projects. I am a lecturer in Environmental Marketing, ISO 26000, Solid Waste Management, Content Marketing and Games and Dynamics for Training. I am founder and current director of Abraps - Brazilian Association of Professionals for Sustainable Development; NGO Advisor - Together with you, who works with crowdfunding for social and environmental impact projects; Baraeté Institute, which works in the socio-environmental training through process gamification and Casa 7 Memórias e Aprendizagens, which works on the evaluation and systematization of social projects. I have a portal focused on the dissemination of actions for preservation and conservation environment, Environmental Market, and since 2006 I have maintained a joint venture with startups in the area of application development for the creation of games and applications with socio-environmental content and the creation of interactive platforms For knowledge management, evaluation of indicators and process gamalization. I created a hundred games and dynamics, to provide practical experience in training of the most varied themes and formats for own or third-party application (games and apps, semipresential dynamics for recruitment and selection, sales team and attendance training, dissemination of knowledge And personal and professional training). Work on creating courses, workshops and thematic seminars and creating content, training and training for motivational, academic, professional and entertainment-focused speakers. I am an entrepreneur with a startup to create board games and face-to-face dynamics focused on the corporate universe. (Source: Lattes Curriculum)