CV Lattes
Fundação Getúlio Vargas (FGV). Escola de Administração de Empresas de São Paulo (EAESP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduation at Administração from Universidade Federal da Paraíba (2010) and master's at Administration from Universidade Federal da Paraíba (2013). Has experience in Administration, focusing on Administration, acting on the following subjects: criação de valor, grupos minoritários, consumo, consumo. and fármacia. (Source: Lattes Curriculum)
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One of the crucial aspects in order to decrease the waiting for organ donors is to promote campaigns to communicate the necessity to talk about organ donation in families. At this research, we adopt the Transformative Consumer Research (TCR) to analyze the importance of the role developed by divergent spokespeople in campaigns for organ donation. We propose and test a theoretical model to…
| 1 / 1 | Completed scholarships in Brazil |
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