Abstract
Since April 29, 2015 the south korean pop group Bangtan Sonyeondan (BTS) is launching a series of music videos, short films, webtoon (online korean webcomic) and other materials in multiple platforms, composing the story known as Bangtan Universe (BU) or BTS Universe, which we will take as a transmedia storytelling (MASSAROLO, 2013). This typical editorial object of nowadays is a product …