CV Lattes
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Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduate at Administração de Empresas from Faculdade de Ciências Humanas de Aracruz (2004). Has experience in Administration, acting on the following subjects: franchising, custos de monitoramento, automação, processo heurístico and contabilidade gerencial. (Source: Lattes Curriculum)
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For a long time, multi-unit franchisees (MUF) were treated as "anomalies" by literature in franchising. That's is probably because MUFs are a sort of evidence that directly contradicts one of the most traditional approaches used in the study of the franchised arrangement: the agency theory. From the 2000s onwards, a still small literature began to form, typically being set in more consoli…
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