Marcelo Gattermann Perin

Marcelo G. Perin is Doctor of Business Administration, M.Sc. in Computer Science and M.Phil. in Marketing by the Federal University of Rio Grande do Sul, B.Sc. in Computer Science by the Federal University of Santa Catarina and B.Sc. of Business Administration by the Armando Álvares Penteado Foundation. Professor and Researcher at the Fundação Getulio Vargass Sao Paulo School of Business Administration (FGV EAESP). Visiting Researcher at Universidad de Murcia, University of Minho, and Ramon Llull University - La Salle Campus Barcelona. Invited Lecturer at several Post-Graduation courses in Brazil and Latin America, Consulting at private institutions and author of several articles in Strategic Marketing. His research mainly focuses on strategic orientations, innovation management, universityindustry relations, and sustainability. His work has been published in journals such as International Marketing Review, Industrial Marketing Management, Journal of Business Research, Psychology Marketing, Journal of Retailing and Consumer Services, International Journal of Bank Marketing, International Small Business Journal, among others. (Source: Lattes Curriculum)