Paulo Henrique Montagnana Vicente Leme

Innovation and Technology Director at the Federal University of Lavras (DINTEC/UFLA). Coordinator of the Polo Embrapii Zetta/UFLA of Digital Agriculture. Adjunct Professor at the Department of Administration and Economics at the Federal University of Lavras (DAE/FCSA/UFLA) in the area of marketing, entrepreneurship and innovation. Professor at the Graduate Program in Administration (PPGA/UFLA) in the area of strategic marketing. Coordinator of Agritech UFLA - Center for Market Studies and Technologies in Agribusiness. Editor of the journal Rural and Agroindustrial Organizations (ORA) (DAE/FCSA/UFLA). Deputy Head of the Department of Administration and Economics at the Faculty of Applied Social Sciences (DAE/FCSA) since July 2022. PhD in Business Administration from UFLA in the area of Marketing, Strategy and Innovation. Master in Business Administration from UFLA in the area of Dynamics and Management of Productive Chains. Agronomist Engineer and Business Administrator. Researcher in the area of Constructivist Market Studies and Market Construction, analyzing sustainable certifications (third sector and public), quality and origin in agribusiness, focusing on building markets for special and differentiated products, especially in the coffee agribusiness. Coordinator of the Center for Studies in Entrepreneurship (NEEMP) and Researcher at the Study Group on Marketing and Consumer Behavior (GECOM) at UFLA. He was Coordinator of UFLA Jr. Administrative Consulting from 09/2015 to 01/2023. He was UFLA's Incubator and Technology Park Coordinator (PROEC / UFLA) from 04/2018 to 05/2020. Coordinator of the UFLA Innovation Center (NINTEC/UFLA) from 07/2020 to 01/2022. (Source: Lattes Curriculum)