Abstract
The Juçara Palm Conservation Program (Pró-Juçara) is a public policy that has been in place since 2021, executed by the Forest Foundation, and its main objective is to increase the population of the juçara palm (Euterpe edulis) in the Conservation Units (CUs) of the state of São Paulo. Pró-Juçara consists of two main strategies: (i) the purchase of seeds provided by small farmers for repo…