Guaracy Carlos da Silveira

Doctorate in Education, Ars and History of Culture at Presbiterian University Mackenzie and Design Doctorate at Universidade Anhembi Morumbi. Graduated on Advertising from Fundação Armando Álvares Penteado (1998), master degree on Scientific and Technological Communication from Universidade Metodista de São Paulo (2001), and MBA on Strategic College Administration form Unisa (2015) and several specialization courses on technology, game design and digital animation. Has vast experience on concepti, implementation, and management of courses on the graduation, technological and specialization areas of education, with emphasis on Advertising. Has been responsible for the reformulation and implementation of courses and presentation of the for the evaluation committees of INEP. Also works as a consultant for Educational organizations. As a researcher and teacher his main fields are: Consumer Behavior, Communication and New Technologies applied to Teaching, Digital Games Design, Loyalty Marketing, Scientific Initiation e Experimental Projects. Having taught more than 30 different classes over his career has being distinguished for his innovative approach on the Teaching environment and subject presentation. Also act as a bussines consultant for marketing projects and advertising agencies on the field of account planning and marketing strategist for digital games. (Source: Lattes Curriculum)