Undergraduate student in Design at the University of São Paulo (USP) and in Social Communication Advertising at ESPM-SP. Works on interdisciplinary projects focused on visual design and consumer behavior. Currently conducting a Scientific Initiation research project funded by FAPESP on the verisimilitude of illustrative images on packaged cookie labels. (Source: Lattes Curriculum)
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In a sales environment filled with stimuli, it becomes essential to design packaging that can capture the consumer's attention. Among the visual elements that make up packaging, illustrative images are among the most considered in the purchase decision, as they provide a more concrete representation of what the product is-or should be. However, these images do not always reflect reality a…
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