graduation at Matemática Aplicada a Negócios (Conceito Capes 5) from Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto-USP (2013), master's at Administração de Organizações (Conceito Capes 5) from Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (2017) and doctorate at Administração de Organizações (Conceito Capes 6) from Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (2023). Has experience in Administration, focusing on Administration, acting on the following subjects: surgimento dos números, fast - food, comportamento do consumidor, pensadores matemáticos and preferências. (Source: Lattes Curriculum)
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The main objective of this research is to evaluate the emotional tasting experience and the prediction of the purchase decision for coffee with a Brazilian geographical indication. The secondary objectives are to evaluate the influence of 1) consumer environmental awareness and 2) search for information about coffees in relation to the emotional experience and the prediction of the purcha…
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