Maria Luiza Sorbile Veiga Ancora da Luz

Pos graduate degrre in Digital Television trough the research: Management and finacial resources for the Brazilian Public Digital Television (EBC - Empresa Brasil de Comunicação)Dissertation AbstractWith the advent of the Digital Technology, the public broadcasting stations in order to follow the current Digital System, start many discussions visualizing their maintenance. Through the first Public TVs National forum an agreement was stated in order to create the Communication enterprise EBCEmpresa Brasil de Comunicação with the aim of operate a National Net of Public communication RNCP- Rede Nacional de Comunicação Pública so they can take as guaranty the visibility and maintenance of public broadcasting stations interested in being affiliate to the net. This abstract has the proposal of analyzing the scenery of the sustainability of the TV Brasil as being the TV Broadcasting leader to the affiliates concerning Management and Promotion. As theoretical sustentation of the dissertation presents a briefing of the public TV in Brazil pointing out the historical aspects since the appearance of the public broadcasting until the creation of EBC. The next chapter presents TV Brasil and its covenanter broadcasting, the TV UNESP. It makes an explanation about the existing models of management being applied. Afterwards, a research was made on the managers of both broadcastings with the purpose of a verification concerning the parameter used and to know if the recent managerial model and promotion of the broadcasting are similar each other. In addition to this, some directives for the management and promotion in this area are presented considered as a scientific construction which has the aim of a contribution in the area of management and promotion for a Brazilian Public Digital Television.Keywords: Public Digital Television. TV Brasil. Management and Promotion. Graduate at Radialismo from Universidade Estadual Paulista Júlio de Mesquita Filho (2006). Has experience in Comunication, acting on the following subjects: Digital TV, citizenship and digital inclusion. (Source: Lattes Curriculum)