Rosana Martinez

Designer, educator, and researcher with a solid academic background and a hybrid career spanning both industry and academia. Holds a Masters degree from FAU-USP and a Bachelors in Design from FAAP. For over two decades, she has taught design studio courses, focusing on Visual Identity, Branding, Digital Interface, and Service Design. Her academic interests lie at the intersection of design practice, history, theory, and criticism, with an emphasis on reflective and methodological processes in contemporary design education and practice. She is currently conducting research on the use of generative artificial intelligence technologies in graphic design, exploring their epistemological, ethical, and creative implications, particularly within educational contexts. She is co-founder of Nubefy, a socially engaged design studio recognized with three LAD Awards in the Design for Good category. In the corporate sector, she has led strategic design projects for major financial institutions and worked as design coordinator at INCH Design e Arquitetura. Her teaching and professional practice are driven by a critical perspective and a deep commitment to the socio-technical and cultural transformations of design. (Source: Lattes Curriculum)