CV Lattes
Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at Relações Internacionais from Universidade de Brasília (2000) and master's at Administration from Universidade de São Paulo (2011). (Source: Lattes Curriculum)
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Preestablished and stereotyped ideas that individuals have towards other people or countries could interfere in their buying intention of foreign products. This fact is known as the "country origin effect". Similarity among politics systems and cultures, the know-how that a country has in developing a given product, personal values, the strength of a given brand, demographic issues, among…
| 1 / 1 | Completed scholarships in Brazil |
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