CV Lattes
Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Professor at the Faculty of Economics, Administration and Accounting at the University of São Paulo (FEA-RP/USP), with a doctorate in Administration from the University of São Paulo (1998). Researcher in the area of #8203;#8203;Digital Technologies applied to Marketing and Sales. Coordinator of the MBA Sales Management - in-person and online. Project Director at the Foundation for Research in the Development of Administration, Accounting and Economics - FUNDACE FEARP/USP. (Source: Lattes Curriculum)
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Social investments are treated seriously by organizations, as well as other projects, and need to be measured in order to the return of investors can be evaluated. This project proposes to evaluate corporate social projects from the stakeholders' perspective, with the AccountAbility 1000 standard (AA1000) support. Thus, qualitative interviews with project manager of great corporations wil…
| 2 / 2 | Completed scholarships in Brazil |
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