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(Reference retrieved automatically from Web of Science through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Mixed embeddedness of Brazilian entrepreneurs in Toronto

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de Queiroz Falcao, Roberto Pessoa [1] ; Machado, Michel Mott [2] ; Cruz, Eduardo Picanco [3] ; Hossein, Caroline Shenaz [4]
Total Authors: 4
[1] Univ Grande Rio UNIGRANRIO PPGA, Rio De Janeiro - Brazil
[2] Ctr Estadual Educ Tecnol Paula Souza CEETEPS, Sao Paulo - Brazil
[3] Univ Fed Fluminense, Dept Empreendedorismo & Gestao, Niteroi, RJ - Brazil
[4] Univ Toronto Scarborough, Global Dev & Polit Sci, Toronto, ON - Canada
Total Affiliations: 4
Document type: Journal article
Web of Science Citations: 0

Purpose The purpose of this article is to investigate how social integration, immigrant networks and barriers to ventureing affect the entrepreneurial activities of Brazilians in Canada, indicating how mixed embeddedness takes place in that context. Design/methodology/approach Data were collected in Toronto, through the application of a survey with 74 Brazilian entrepreneur respondents and 42 semi-structured interviews with selected subjects, thus representing a multi-method approach. The analysis included descriptive statistics from the survey data and a qualitative analysis of the trajectories and life stories of Brazilian immigrants. Findings Our sample comprises respondents with a high level of education and proficiency in English, coming predominantly from the southeast of Brazil, white, aged from 30 to 49. The majority of businesses are small and related to the service sector. The article contributes to the literature by discussing the elements related to mixed embeddedness, including the need for cultural adaptation and for the creation of networks as a crucial element for business venturing. Research limitations/implications The study focuses on entrepreneurs regardless of their businesses sector or formality/informality status. It could be used as an instrument to support Canadian public policies for welcoming Brazilians and for the Brazilian government to prevent the evasion of potential entrepreneurs. Originality/value The article contributes to the body of knowledge of immigrant entrepreneurship in Canada and of Brazilian entrepreneurship overseas. The results suggest factors that may be relevant to the expansion of their business, such as social networking, cultural embeddedness and adaptation of the products/services to a wider range of target customers. (AU)

FAPESP's process: 18/11276-0 - Brazilian immigrant entrepreneurship in Toronto/Canada
Grantee:Michel Mott Machado
Support type: Scholarships abroad - Research