Knowledge-intensive green entrepreneurship ecosystem and the creation of shared value: an analysis with eco-entrepreneurs participating in PIPE-FAPESP

• Grant number: 21/08267-2
• Support Opportunities: BIOTA-FAPESP Program - Regular Research Grants
• Start date: January 01, 2022
• End date: December 31, 2024
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Gustavo Hermínio Salati Marcondes de Moraes
• Grantee: Gustavo Hermínio Salati Marcondes de Moraes
• Host Institution: Faculdade de Ciências Aplicadas (FCA). Universidade Estadual de Campinas (UNICAMP). Limeira , SP, Brazil
• Associated researchers: Adriana Bin ; Alexandre Cappellozza ; Anne Kathleen Lopes da Rocha ; Bruno Brandão Fischer ; Ieda Kanashiro Makiya ; Luis Henrique dos Santos ; Muriel de Oliveira Gavira ; Nágela Bianca do Prado

Abstract

Green entrepreneurship can promote structural changes necessary for the sustainable development of countries, especially when it becomes knowledge-intensive, with greater capacity to launch innovative products, processes and services. The aim of this project is to investigate the contextual and individual configurations and dynamics of the knowledge-intensive green ecosystem in a developing country. In more detail, it is intended to identify the main factors of ecosystems that facilitate the emergence of knowledge-intensive green entrepreneurship, comparing the most appropriate configurations between green and non-green entrepreneurship. Furthermore, it is intended to analyze the antecedents of shared value creation for both types of entrepreneurs. A qualitative and quantitative methodology will be used. In the first stage of the research, a case study will be carried out in companies participating in the Innovative Research in Small Enterprises program of the São Paulo Research Foundation (PIPE-FAPESP). Companies participating in the PIPE are considered knowledge intensive, and 25% of them are also characterized as green. Data collection will be carried out on three fronts: a) in-depth interviews with PIPE's entrepreneurs, coordinators and evaluators; b) collection of data from companies and entrepreneurs from internet sources; c) participation in PIPE evaluation committees. Data will be analyzed using the content analysis technique. In the second stage of the research, surveys will be applied to PIPE entrepreneurs, to analyze the factors that influence the creation of shared value in the two groups, as well as to identify any differences. Data will be analyzed using structural equation modeling. Understanding the contextual and individual configurations and dynamics of the knowledge-intensive green ecosystem in a developing country allows promoting this type of entrepreneurship, which is in line with the United Nations' Sustainable Development Goals (SDGs). The results can contribute to policy-making processes that seek to connect the promotion of knowledge-intensive entrepreneurship with environmentally sustainable transitions within business ecosystems. (AU)

Scientific publications

(6)

(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)

FARIAS, ANGELICA CRISTINA BRANDAO; DE MORAES, GUSTAVO HERMINIO SALATI MARCONDES; DE CAMPOS, MATHEUS LEITE; CAPPELLOZZA, ALEXANDRE; FISCHER, BRUNO BRANDAO; ANHOLON, ROSLEY. The moderating effect of the university perceived support environment on entrepreneurial behavior. INNOVATIONS IN EDUCATION AND TEACHING INTERNATIONAL, v. N/A, p. 14-pg., 2022-12-03. (21/08267-2)

SYNODINOS, COSTA; DE MORAES, GUSTAVO HERMINIO SALATI MARCONDES; DO PRADO, NAGELA BIANCA. Green food purchasing behaviour: a multi-method approach of Generation Y in a developing country. BRITISH FOOD JOURNAL, v. N/A, p. 15-pg., 2023-03-31. (21/08267-2)

NÁGELA BIANCA DO PRADO; GUSTAVO HERMÍNIO SALATI MARCONDES DE MORAES; KAREN ESTEVES FERNANDES PINTO; ANA IOLANDA VODA; COSTA SYNODINOS. COMPORTAMENTO ECOEMPREENDEDOR NO CONTEXTO PANDÊMICO. RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS, v. 64, n. 2, 2024-02-19. (21/08267-2)

SALATI MARCONDES DE MORAES, GUSTAVO HERMINIO; PELEGRINI, GISELA CONSOLMAGNO; DE MARCHI, LAIS PORFIRIO; PINHEIRO, GABRIELA TRINDADE; CAPPELLOZZA, ALEXANDRE. Antecedents of big data analytics adoption: an analysis with future managers in a developing country. BOTTOM LINE, v. 35, n. 2/3, p. 17-pg., 2022-04-26. (21/08267-2)

DO PRADO, NAGELA BIANCA; MORAES, GUSTAVO; FISCHER, BRUNO BRANDAO; ANHOLON, ROSLEY; RAMPASSO, IZABELA SIMON. Antecedents of environmental value creation: an analysis with ecopreneurs in a developing country. INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT AND WORLD ECOLOGY, v. N/A, p. 16-pg., 2022-05-27. (21/08267-2)

DE MELLO, LUCAS PEREIRA; DE MORAES, GUSTAVO HERMINIO SALATI MARCONDES; FISCHER, BRUNO BRANDAO. The impact of the institutional environment on entrepreneurial activity: an analysis of developing and developed countries. OURNAL OF ENTREPRENEURSHIP AND PUBLIC POLIC, v. 11, n. 1, p. 22-pg., 2022-02-09. (21/08267-2)