MACHINE LEARNING APPLIED TO GEOSPATIAL ANALYSIS FOR GENERATING MARKET INSIGHTS

• Grant number: 23/15663-7
• Support Opportunities: Research Grants - Innovative Research in Small Business - PIPE
• Start date: June 01, 2024
• End date: February 28, 2025
• Field of knowledge: Interdisciplinary Subjects
• Principal Investigator: Lucas Baldoni
• Grantee: Lucas Baldoni
• CNAE: Desenvolvimento de programas de computador sob encomenda ; Outras atividades de prestação de serviços de informação não especificadas anteriormente ; Atividades de consultoria em gestão empresarial
• Associated scholarship(s): 24/05481-1 - DEVELOPMENT OF MACHINE LEARNING MODEL FOR GEOSPATIAL ANALYSIS, BP.TT; 24/05553-2 - DATABASE STRUCTURING FOR DEVELOPMENT OF MACHINE LEARNING MODEL IN GEOSPATIAL ANALYSIS, BP.TT; 24/05727-0 - GEOSPATIAL APPROACHES FOR MARKET ANALYSIS, BP.TT

Abstract

The project developing a machine learning model applied to geospatial analysis based on market data. The validation of this prototype is motivated by the demand for geomarketing analyzes of franchise sector and the evaluation of areas and land for the market real estate. Although there are commercial geomarketing platforms, this is the first time that it will be applied in Brazil, at the headquarters of the company Linkages, in São Paulo, an automated model focusednot only in providing market data to the user interface, but also in automation of the main geospatial analyses, whose learning is capable of generating insights,reducing users' time and resources. In terms of benefits, the system will expand, optimize and provide access and basis, at the cartographic level and in real time, for decision-making market players and new entrepreneurs regardless of size or sector of activity. (AU)