PumpWise: Smart Solution for Gas Station Management

• Grant number: 24/04403-7
• Support Opportunities: Research Grants - Innovative Research in Small Business - PIPE
• Start date: November 01, 2024
• End date: October 31, 2025
• Field of knowledge: Physical Sciences and Mathematics - Computer Science - Computer Systems
• Principal Investigator: Denyel Mulia Miranda
• Grantee: Denyel Mulia Miranda
• Company: SMARTFUEL SOLUTIONS LTDA
• CNAE: Consultoria em tecnologia da informação ; Suporte técnico, manutenção e outros serviços em tecnologia da informação ; Outras atividades de prestação de serviços de informação não especificadas anteriormente
• Associated researchers: Francisco Barbosa Junior ; Vinicius Costa Lima
• Associated scholarship(s): 25/00551-4 - Prototyping and Validation of a Computational Solution for Strategic Management of Gas Stations, BP.TT

Abstract

The project aims to revolutionize the management of gas stations by integrating advanced technologies, automation of pricing data collection, and consumer behavioral analysis. Action research will be used as a scientific methodology to meet the specific needs of fuel retailers seeking to optimize operations, maximize profits, and promote environmental sustainability.Innovation and pioneering lie in providing managers with a comprehensive view of their business, including efficient cost management, detailed analysis of customer behavior, and personalized CRM tools. This technology solution will enable dealers to understand their customers and operations better and proactively react to market changes and consumer preferences.The platform will offer specific modules, such as Business Management, which will provide valuable insights for negotiating with distributors and optimizing purchasing costs, and CRM, which facilitates the recognition and retention of loyal customers, offering in-depth behavioral analyses to improve strategies of marketing and sales. Integrating these modules into a single platform will simplify the daily management of gas stations and open new paths to greater efficiency and profitability.The project covers a 12-month timeline, initially focused on market research and requirements definition, followed by design and prototyping, validation of the idea and business model, and finally, preparation for the next development cycle. With its implementation, it is expected to establish a new standard of efficiency, sustainability, and customer satisfaction in the fuel resale sector. (AU)