Communication, culture and consumer: advertising and postmodern values

• Grant number: 12/04504-0
• Support Opportunities: Research Grants - Visiting Researcher Grant - International
• Start date: July 02, 2012
• End date: December 22, 2012
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: Maria Clotilde Perez Rodrigues Bairon Sant'Anna
• Grantee: Maria Clotilde Perez Rodrigues Bairon Sant'Anna
• Visiting researcher: Pedro Antonio Hellín Ortuño
• Visiting researcher institution: Universidad de Murcia, Spain
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

The prof. Hellín participate in the following research activities: Aid in the consolidation and analysis of initial results obtained through different methodologies provided in the research project "Trends and Consumer Behavior: theories and research methodologies."Talk with the group of researchers from GESC3 - Study Group on Semiotics, Communication, Culture and Consumption - GESC3, on the lines of analysis from the theoretical and the initial results of the field. Conducting tutorials for students of graduate and undergraduate GESC3 and linked to the research project reference. Lecture for students of the Graduate Program in Communication Sciences at ECA - USP, with discipline and Semiotics of Consumption Rituals. Collaboration in the research project "Beer, Advertising Regulation and Consumption: the look of the communication about brands of beer and its implications for contemporary social life of teenagers." Call Notice CNPq-CAPES 07, 2011. Case: 400617-2011, under the coordination of Prof. Dr. Eneus Trindade - CRP - ECA USP. Researchers linked: Prof. Dr. Clotilde Perez; Prof. Dr. Leonardo Leandro Batista; Investigator / collaborator: Prof. Dr. Pedro Antonio Ortuño Hellín (Universidad de Murcia - Spain). Fellow CI: Cristiane Harue Egi.Meeting with teachers of the CRP - ECA for discussion of systems advertising and public relations in Brazil and Spain - the focus of interest and a post-doctoral project. (PIBIC / Advertising at ECA / USP. Teaching course of 30h, entitled "Advertising and Mass Culture. Integrated Art and Consumption ", during the months of August and September 2012.Meeting on Communication, Advertising & Consumption, inter-programs Graduate Program in Communication from the State of São Paulo (USP PPGCOM ECA, PPGCOM ESPM; PPGCOM - University of Sao Caetano do Sul). (AU)