Social networks and the elections: political and electoral e-marketing in the pres...
| Grant number: | 14/06331-1 |
| Support type: | Regular Research Grants |
| Duration: | July 01, 2014 - June 30, 2016 |
| Field of knowledge: | Interdisciplinary Subjects |
| Principal Investigator: | Claudio Luis de Camargo Penteado |
| Grantee: | Claudio Luis de Camargo Penteado |
| Home Institution: | Centro de Engenharia, Modelagem e Ciências Sociais Aplicadas (CECS). Universidade Federal do ABC (UFABC). Ministério da Educação (Brasil). Santo André , SP, Brazil |
| Assoc. researchers: | Denise Hideko Goya ; Fabricio Olivetti de França |
Abstract
This research has the aim study of behavior of the social networks sites (SNS) users in the context at Brazilian presidential elections in 2014, through the development of computational tools by study of complex webs. The fast popularization of social networks sites created important shifts in social relationships, introducing new patterns of computer mediated sociability. In this context of mediated interaction, several themes are discussed by the users that have an active role in the production, transmission and circulation of information, In this sense the communication process became more dynamic and fluid. In the electoral times, the politic invades the ordinary life of people and highlights inside the contents of SNS. The activists, the supporters, the members of campaign of candidates and the ordinary citizen utilize these spaces to promote an battle of information and counterinformation. To study the behavior of SNS users, this project intends to develop a computer tool of extraction and analyze of information of social networks sites to understanding how they are appropriate in the elections. This tool has to purpose characterizing the influence users, identify the participation of political groups and the themes most popular. Through interdisciplinary view, the project intends to contribute to the studies about electoral behavior and political marketing inside a new social configuration that the cyberspace became a field of political contest in the Information Society. (AU)