| Grant number: | 15/25797-4 |
| Support Opportunities: | Regular Research Grants |
| Start date: | September 01, 2016 |
| End date: | August 31, 2018 |
| Field of knowledge: | Applied Social Sciences - Economics |
| Principal Investigator: | Etiénne Groot |
| Grantee: | Etiénne Groot |
| Host Institution: | Faculdade de Ciências Agrárias e Tecnológicas. Universidade Estadual Paulista (UNESP). Campus de Dracena. Dracena , SP, Brazil |
| Associated researchers: | Elaine Mendonça Bernardes ; silvia maria almeida lima costa |
Abstract
Farming is important for any country because as well as producing high quality food, it generates wealth and jobs. Brazil has comparative advantagens in livestock production. Globally, we are the second largest beef producer. The greatest part of our production is destinated to the domestic market. As brasilians' purchase power has increased, domestic meat market has expanded and consumption pattern has been more demanding. Consumers' perception of quality have played an increasingly role on their beef purchasing decision. Thus, the first general research objective is to study the consumers' preferences toward beef, in the city of Dracena (Sao Paulo State, Brazil), which lacks this kind of study. The second general objective is to employ the Best Worst Discrete Choice Experiment (BWDCE) in studing preferences. In order to overcome the others research methods limitations, such as: scales using or traditional discrete choice experiment, BWDCE has been employed in various science branches. Despite its positives aspects, some authors have questioned the nature of preference information generation through the worst alternatives statements. The study will look deeper into the issue of the use of information generation by worst alternatives statements and, if possible, it will try to indicate the most appropriate appoaches to the choice modelling theory. It is also expected that the respondents' information might help on public policies development and help companies on their marketing strategies. (AU)
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