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Project PISCARI: Bluetooth Low Power beacons system integrated to physical positioning for recommendation based on identification, location and artificial intelligence


The world retail market is experiencing strong growth and is expected that the same will occur in Brazil in the upcoming years. Retailers have invested heavily in new innovative technology solutions, the most innovative of them: beacons. Beacons are devices with Bluetooth connectivity that can communicate with customers nearby, relating their position in the real world. Today however, this technology evolved only in energy consumption, cost and size, as its systems are still very simple or with few features. We proposed the project PISCARI for: improving the use of beacons in retail, with the possibility for other applications by adding innovation, dynamism, intelligence and security to the beacons. The Omni-Electronica will do this: studying and improving user identification algorithms via Bluetooth (generation of IP); creating a dynamic beacons system able to control himself, to know when, what and for whom advertising; and creating adaptive control intelligence, able to improve sales. These goals will be achieved with effort on several fronts, from hardware development to reduce costs and create product itself, to develop all required software for control, communication, advertising and intelligence. (AU)

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