Folk communication: genesis, development and diffusion

• Grant number: 06/01564-1
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: September 01, 2006
• End date: August 31, 2009
• Field of knowledge: Applied Social Sciences - Communications - Theory of Communication
• Principal Investigator: Jose Marques de Melo
• Grantee: Maria Isabel Amphilo
• Host Institution: Faculdade de Comunicação. Universidade Metodista de São Paulo (UMESP). Instituto Metodista de Ensino Superior (IMS). São Bernardo do Campo , SP, Brazil

Abstract

The research project examines the folk-communication theory and pretends to identify his epistemological and methodological sources, likewise to answer how we could characterize his inter-subjected nature, dealing with the communication and culture sciences. The study starts out with a survey of the developments of Luiz Beltrão’s ideas and concepts, after that it links an initial Beltrão’s ground with a journalism theory (1967) and with his further enlargement, which includes the social process dimensions of communication (1980). On the base of exegesis of the main work of the communication theory founder, we will draw out author’s contributions for an advance of communication theories, which applies opposite-side dimensions and dimensions of expression forms of a popular culture to the communication process. We will make the critical analysis of the theoretical developments and methodological strategies outlined by the scholars, which continued Luis Beltrão’s researches. Afterwards, we will examine the dissemination of folk-communication knowledge’s in Brazil and in the international academic society. The corpus, that will be analyzed, is Beltrão’s work about the subject, likewise dissertations, theses, books, essays and scientific passages that deal with the folk-communication. The methodology used is based on the bibliographical and documental research and on the taxonomical analysis. The analyzed period consists of the studies about a Folk-communication published since the main Beltrão’s work in 1968 until 2006.