The regional media and local power: the case of São Carlos (1989 to 2000)

• Grant number: 09/12914-1
• Support Opportunities: Scholarships in Brazil - Master
• Start date: September 01, 2010
• End date: May 31, 2012
• Field of knowledge: Humanities - Political Science
• Principal Investigator: Thales Haddad Novaes de Andrade
• Grantee: Henrique de Oliveira Teixeira
• Host Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil

Abstract

With the development of information society in recent decades there has been a growing trend of appreciation of local culture by the mass media on the dynamics of their broadcasts. It is possible to observe that new areas of economic, social and political are triggered by the medias, changing the kind of relationship with the local public sphere. Or rather, the ramifications of the cultural industries contribute to a change in the structure of the field of local government, its constitution becomes to be influence by the discussions and motivations from the channels based on this perspective, including major changes with regard to the local politician. The construction of this system opens the possibility of changing the old forms of domination, based on precepts such as the "Coronel" and political patronage, for example. Thus, the case of São Carlos want to consider the validity of this assumption and determine the effective transformations that the location structure implies the formation of the sphere of municipal power and the formation of its elite. Therefore, it is noted that the last decade of the twentieth century (1989 to 2000) have a special paper when it looks into the relationship between local politics and media, it was then that the city faced major changes both in politics and in structuring of new informational channel. Lastly, the specific study of the region of São Carlos allow considerations about the formation process of relating the modern political structure of the local with the new direction of national media.