Building and managing a sector brand: a comparison between the coffee industry in ...
How sex primes lead to gender stereotypes in consumer judgment, categorization, an...
"Country of origin" effect in the commercialization of Brazilian cow meat and fres...
Sensory análisis: terminology, development and painel training to evaluate cosmeti...
Measurement of geographic consumer potential in Brazil based on the new socioecono...
The effectiveness of marketing activities and product innovations in retail self-s...