The professional photography and the consumption society of São Paulo: Werner Haberkorn and the Fotolabor studio (1940-1970).

• Grant number: 10/02806-4
• Support Opportunities: Scholarships in Brazil - Master
• Start date: August 01, 2010
• End date: July 31, 2012
• Field of knowledge: Humanities - History - Modern and Contemporary History
• Principal Investigator: Solange Ferraz de Lima
• Grantee: Vivian Wolf Krauss
• Host Institution: Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

AbstractThe project aims to study the material dimension of the social representations over the city of São Paulo in the period of 1940-1970. For this, we will raise the professional network established around photography in this period: photography studios, photographic products traders and other professionals connected to the photographic production. The start point of the research is the history of the Fotolabor studio (1940-1970), property of the Werner and Geraldo Haberkorn brothers. The Fotolabor studio was one of the biggest postcards editors between the decades of 1940 and 1960. The studio also produced industrial photos, advertising photos, photocopies, blueprints and other products related to the image reproduction. The approach to the photographic circuit of production and consumption through a case study seeks to contribute to the comprehension of the social representations in São Paulo metropolis.

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

KRAUSS, Vivian Wolf. Laboratory, studio, atelier: photographers and photographic craft in São Paulo (1939-1970). 2013. Master's Dissertation - Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD) São Paulo.