Full text
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| Author(s): |
Vivian Wolf Krauss
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD) |
| Defense date: | 2013-08-30 |
| Examining board members: |
Solange Ferraz de Lima;
Vânia Carneiro de Carvalho;
Ana Paula Cavalcanti Simioni
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| Advisor: | Solange Ferraz de Lima |
| Abstract | |
The subject of this thesis is the rise of the professional photographic field in São Paulo between 1939-1970, understood as a phenomenon that establishes a deep relationship with the consumer societys growth in the city at that time. It aims to investigate the different social forces that led to the conception and creation of the metropolis image its artifacts, buildings, people and spaces trying to understand why that image has been created and why a specific kind of professional produced it (foreign photographers in Brazil). The theme was approached on three levels. The first chapter gives a close up upon the activities of a photography studio, named Fotolabor, owned by the brothers Werner and Geraldo Haberkorn. This first chapter describes its production, its work relationships, the apprenticeship in the studio, its clients and other relevant aspects. The second chapter focuses on and looks at the photographers themselves (their life histories, the way they saw themselves and their colleagues) and at the relationship between photography, advertising and the press development in Brazil. The third chapter extends the field of view, much like a wide angle lens, and brings to the scene photographers, traders and importers of photographic products, an overview of what was called photographic market. It aims, therefore, to contribute to a better understanding of the work of professional photographers in São Paulo in the twentieth century. (AU) | |
| FAPESP's process: | 10/02806-4 - The professional photography and the consumption society of São Paulo: Werner Haberkorn and the Fotolabor studio (1940-1970). |
| Grantee: | Vivian Wolf Krauss |
| Support Opportunities: | Scholarships in Brazil - Master |