Expression and questioning objects: affective consumption and the development of personal guidelines

• Grant number: 11/20603-6
• Support type: Scholarships in Brazil - Scientific Initiation
• Effective date (Start): January 01, 2012
• Effective date (End): December 31, 2012
• Field of knowledge: Applied Social Sciences - Industrial Design
• Principal researcher: Marcos da Costa Braga
• Grantee: Tiago Kurebayashi
• Home Institution: Faculdade de Arquitetura e Urbanismo (FAU). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

The current research project falls into emotional design line, relating affective values assigned to an object with its durability, consumption behaviors and the formulation of personal ideals. It uses categorization systems proposed in studies in the area and look for informations in psychology, presenting the "cultivation" concept, elaborated by Eugene Rochberg-Halton. Through references study, it comes to the "expression and questioning objects" idea, as objects that more efficiently create contact between the user and the possibility of new questioning and goals. Finally, it assigns musical instruments in this definition and proposes the personal relation to it and its consumption characteristics as a way to understand the durability of values in these objects.