Reference models for new product development process: new possibilities for representation.

• Grant number: 11/15996-9
• Support Opportunities: Scholarships in Brazil - Master
• Start date: March 01, 2012
• End date: February 28, 2013
• Field of knowledge: Engineering - Production Engineering - Product Engineering
• Principal Investigator: Henrique Rozenfeld
• Grantee: Carolina Román Amigo
• Host Institution: Escola de Engenharia de São Carlos (EESC). Universidade de São Paulo (USP). São Carlos , SP, Brazil

Abstract

The ability to innovate through new product development is, among the basic capabilities of organizations, one of which confers a greater competitive advantage, for being hard to imitate (SLATER, 1996). New products development process can be considered a business process, and, as for these processes, models are central to its representation, understanding, design, management and improvement. Reference models representation ways plays a critical role in new product development process, while acting as moderator of its effectiveness in achieving its primary purpose (BROWNING, 2007). Previous research has indicated better representation ways as a key factor in improving the models performance in support of decision making during product development. This study aims to identify which ways of representing the new products development process are most suitable for this purpose. For this end, we intend to conduct a multiple case study, assessing prototypes developed from the insertion of the contents of Rozenfeld et al. (2006) reference model in different forms of representation, selected from a systematic literature review. These prototypes will be assessed by managers through structured interviews. As results, we expect to obtain the main advantages and disadvantages of the representation ways evaluated, as well as its requirements to support decision making.

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

AMIGO, Carolina Román. Product development process reference models: new possibilities for representation. 2013. Master's Dissertation - Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD) São Carlos.