Derision Policy on YouTube: media and discourse

• Grant number: 12/02090-4
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: May 01, 2012
• End date: December 31, 2012
• Field of knowledge: Linguistics, Literature and Arts - Linguistics - Linguistic Theory and Analysis
• Principal Investigator: Roberto Leiser Baronas
• Grantee: Marco Antonio Almeida Ruiz
• Host Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil

Abstract

In the society we live in multimidiatica the diversity of discourses (oral, written, visual and multimodal) in politics, as well as other modes of meaning production, has radically transformed the enunciative modalities and procedures. These changes take place not only in the order of language but mainly in order of expression. Thus, we analyze how a contemporary electronic media support, YouTube, through a variety of multimodal texts, which dao to circulate as discourses pamphleteers - text short and violent attacks that an institution or an acquaintance - as distinct from both the satire of controversy, however derisive constitutively construct a written history of the Brazilian presidential campaign very different from the official history published in editorials, articles in the opinion, in policy analysis, circulating in Brazilian newspapers and magazines, for example. To realize our purpose mobilize the concepts of aphorisation, ethos, and interdiscourse derision.(AU)