A study about the influence of environmental management system ISO 14001 on the image of industrial organizations

• Grant number: 12/09960-4
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: August 01, 2012
• End date: July 31, 2013
• Field of knowledge: Engineering - Production Engineering - Production Management
• Principal Investigator: Otávio José de Oliveira
• Grantee: Vitória Martins de Carvalho
• Host Institution: Faculdade de Engenharia (FE). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

The demands of the consumers are constantly growing, as well as the concern for the environment. Given this changing scenario, industrial companies started to pay greater attention to environmental issues and decided to choose solutions such as the adoption of an environmental management system based on ISO 14001 standard. It is believed that the adoption of this model changes the organization's image, both internal and external. This possible change will be the focus of this project considering that most of the public related to the certified company may have a misconception about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with the organizational image of industrial companies. This project aims to make a brief theoretical review about Environmental Management System, IS0 14001, Organizational Image and Marketing, Green Marketing and Greenwashing will be done. (AU)