The importance of the image on the Web: a study focused on the blog platform Tumblr site and We Heart It

• Grant number: 12/11602-9
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: January 01, 2013
• End date: December 31, 2013
• Field of knowledge: Applied Social Sciences - Information Science - Library and Information Science
• Principal Investigator: Maria José Vicentini Jorente
• Grantee: Ana Luisa Constantino dos Santos
• Host Institution: Faculdade de Filosofia e Ciências (FFC). Universidade Estadual Paulista (UNESP). Campus de Marília. Marília , SP, Brazil

Abstract

With the accelerated population daily life, more information will come in so that higher the number of knowledge that can be generated by people. But the more information we receive, the more difficult it becomes to assimilate them. In this way, the written text is losing their space and the images become the channel through which information reaches those who need it. Concerned with the way where information reaches individuals in digital media, this research seeks to understand the syntax and semantics involving two Web ambient that make use of images to convey information that are relevant. We realize that your users, the digital natives, we use many images and some text written for disseminating information. Thus, through a theoretical study and exploratory observe examining contemporary inversion between the written text and the image in Web ambient Tumblr and We heart it.