Evaluation of corporate social projects from the stakeholders' perspective

• Grant number: 13/04600-2
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: May 01, 2013
• End date: April 30, 2014
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Paulo Sergio Miranda Mendonça
• Grantee: Simone Figueira Guimarães
• Host Institution: Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP). Universidade de São Paulo (USP). Ribeirão Preto , SP, Brazil

Abstract

Social investments are treated seriously by organizations, as well as other projects, and need to be measured in order to the return of investors can be evaluated. This project proposes to evaluate corporate social projects from the stakeholders' perspective, with the AccountAbility 1000 standard (AA1000) support. Thus, qualitative interviews with project manager of great corporations will be performed in order to measure the participation of stakeholders in social projects. (AU)