Urban signs: the interference of commercial signage and road information signs in architectural and social context in the region of Brás

• Grant number: 13/09811-1
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: August 01, 2013
• End date: July 31, 2014
• Field of knowledge: Applied Social Sciences - Architecture and Town Planning - Architecture and Urbanism Project
• Principal Investigator: Clice de Toledo Sanjar Mazzilli
• Grantee: Caio Lucio de Benedetto Moreira
• Host Institution: Faculdade de Arquitetura e Urbanismo (FAU). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

This research has the objective approach, relate and interpret urban signs regarding architectural and social, through theoretical consolidated in the area of Visual Communication and also with the participation of passersby neighborhood. The clip will be directed with greater perfection to the effect caused by these visual information exposed, often inappropriately, such as commercial signage and traffic information signs, which may obscure the architecture of the building or impair the guidance of people in case informative.The theoretical and practical material will be based on the design-environment relationship, which, according Homem de Melo (2005), to become enjoyable, should consist of four factors: vitality, meaning, and identity complexity. The study has two parts: a more conceptual analytical, explanatory raising points, and also serve as a supporting study for possible changes in the long term, government agencies, and a photographic record of the research scenario of signs constituting the cut the urban fabric chosen for study. There is the goal of the final delivery of the work to be in a product graph, composed of images and infomapas merged with explanatory texts.