The advertisements of alcoholic beverages and the impact on public Health and of the young

• Grant number: 13/16252-9
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: March 01, 2014
• End date: August 31, 2015
• Field of knowledge: Health Sciences - Medicine - Psychiatry
• Principal Investigator: Ilana Pinsky Streinger
• Grantee: Wilson Nunes Hirata
• Host Institution: Escola Paulista de Medicina (EPM). Universidade Federal de São Paulo (UNIFESP). Campus São Paulo. São Paulo , SP, Brazil

Abstract

Alcohol is the most consumed psychotropic substance between young and adolescent people in the world, and in Brazil is not different. In addition, studies point a growth of consume between users. As alcoholic beverages are responsible for high mobility and mortality, beyond cause physical and psychological dependence is fundamental the epidemiologic research to create health policies more effective to avoid higher damages to public and individual health.Research shows that advertising is an important factor to beginning and increase of alcohol consume between young and adolescent people. This is due to attractive themes of advertisements for these ages, as humour, eroticism, friendship and association with sport and daily situations. In Brazil and other countries, advertisements are controlled by self-regulation of advertising industry, in Brazilian case, by Conselho Nacional de Autorregulamentação Publicitária (CONAR, or the National Council on Marketing Self-Regulation).The self-regulation and increscent diversification of vehicles used by alcohol industry collaborate to aggravation of this public health problem. So, this project aims relate the advertising in new media, such as social networks, sporting events, the irregularities according to the CONAR code and the consume of alcohol by age in Brazil.