The beer sector's growth and the paper of the microbreweries in the state of São Paulo: an exam proposes of the special productive circuit and the cooperation circles in the space of special beers

• Grant number: 14/18937-1
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: November 01, 2014
• End date: October 31, 2015
• Field of knowledge: Humanities - Geography - Human Geography
• Principal Investigator: Fabrício Gallo
• Grantee: João Paulo Rosalin
• Host Institution: Instituto de Geociências e Ciências Exatas (IGCE). Universidade Estadual Paulista (UNESP). Campus de Rio Claro. Rio Claro , SP, Brazil

Abstract

In the lasts years the brewer sector went though several changes in its square. Since the creation of Ambev, in 1999, the drinks production and consumption just increased. The crescent population interest for beer brought to Brazil a lot of foreigner investors and opened doors that allowed that small producers could bring the public their differentiated product. The calls "special beers" that count with exclusive feature such as color, scents and differentiated tastes, started to be appreciated for Brazilian people that correspond 5% of national consume today. The number of microbreweries pass of a few dozens in 2000 to about 140 in current days. Moreover, several events and fairs are realized yearly with the propose to draw near the product to the consumer and attract more and more people to the market. We can point in the beer sector rearrangements on the special circuit of production and a new circuit of cooperation in the space come articulating in Brazilian territory, that a group of new breweries come installing itself in different areas of national territory, overcoat state of São Paulo. This fact bring about I) a need for a new regulator system for production of this type of drink, II) a new logistical system of distribution of the little produced lots, III) specialize the manpower to work at breweries, IV) specialization of beer's sommeliers for restaurants and bars, V) search new barley cultivators to watch out the crescent mal demand, etc.