Parafernalha: study of a business model for Webseries's production

• Grant number: 14/21376-1
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: January 01, 2015
• End date: December 31, 2015
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: João Carlos Massarolo
• Grantee: Gabriela Trombeta Santos
• Host Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil

Abstract

With the democratization of posting contents on the Internet, the webseries are not only earning their space in contemporary media context, but also improving the audiovisual market production and causing the expansion of serial television structures to digital platforms, establishing itself as an object of study that allows us to observe these processes of reconfiguration not only in the formal serial structure, but also in the organization of the creation relationships and ways to exchange content. In this sense, this research project aims to conduct a study of the episodic structure from [P /] Parafernalha Webseries, with the goal of understanding their narrative resources in order to understand the subsequent emergence of network Paramaker and mechanisms that it uses to create and manage the YouTube channels in order to develop them regarding the quality, content, relationship with the viewer and dissemination.