Between insults and false harmonies: the construction of the effects of aggression in the electoral political discourse in the 2014 campaign

• Grant number: 15/09078-8
• Support Opportunities: Scholarships in Brazil - Master
• Start date: August 01, 2015
• End date: March 31, 2017
• Field of knowledge: Linguistics, Literature and Arts - Linguistics - Linguistic Theory and Analysis
• Agreement: Coordination of Improvement of Higher Education Personnel (CAPES)
• Principal Investigator: Vanice Maria Oliveira Sargentini
• Grantee: Geovana Chiari
• Host Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil

Abstract

During the pre-election period of the presidential election in 2014, the news and commentaries about the political campaigns of the presidential candidates portrayed aggressive speeches in debates, on social media, in television campaigns, and even on official websites. This occurred both in the first round of the election and in the second, however, in a fierce dispute for winning the presidency, the second round between the President Dilma Rousseff (PT) and the former Senator Aécio Neves (PSDB) was marked by confrontation, characterized as aggressive and heated. Considering that the leadership of a campaign marked by aggressiveness was generally attributed to both candidates, the objective of this project is to analyze the so-called aggressive discourse, trying to understand their formulation and materialization in political discourse through the resources of irony, theme selection, derisive speech, swearing, gestures, and tone of speech, among others. What would be the aggressive, bitter, disrespectful discourse? How does it materialize in political discourse? Guided by these research questions and based on the theory of French Discourse analysis, we propose the analysis of televised political debates, images and videos that circulated in social media (Facebook, Youtube) as well as on the official websites of the campaigns, during the pre-election period, with the goal of understanding the current circulation and constitution of the discourse so-called aggressive in Brazil. (AU)