The influence of visual perception of shape in the processes of usability and transmission of manual prehension forces: ergonomic analysis in packaging with screw caps

• Grant number: 14/23953-6
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: July 01, 2015
• End date: February 26, 2019
• Field of knowledge: Applied Social Sciences - Industrial Design - Product Design
• Agreement: Coordination of Improvement of Higher Education Personnel (CAPES)
• Principal Investigator: Luis Carlos Pasquarella
• Grantee: Gabriel Henrique Cruz Bonfim
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Associated scholarship(s): 16/22197-9 - THE INFLUENCE OF SHAPE AND COLOR IN BIOMECHANICAL AND USABILITY INTERACTION PROCESSES WITH MINERAL WATER PACKAGES: ANALYSIS OF VISUAL PERCEPTION, BE.EP.DR

Abstract

Packaging is used by humans since the dawn of civilization. At first it was used to protect and transport, but now it also inform, identify, promote and sell a product. At the Laboratory of Ergonomics and Interfaces of the Post-graduation Program in Design of UNESP several studies about the relation between users and packaging have been developed in recent years. It is known that the shape of the packaging is an impact factor in the purchase decision, but it is not known concretely how the perception of the shape of that product influences the process of use. Therefore, the aim of this study is to conduct an evaluation simulating activities with several screw cap packaging, involving objective and subjective data with Brazilian adults of different genders and age groups, seeking to determine whether the perception of the shape of packaging influences the perceptual usability aspects, and the transmission of manual prehension force at the opening of those packaging. The methodological procedures involve data collection and experimentation with the local community as well as the statistical treatment of the data. With that information, we hope to obtain a more accurate picture about the perception of the shape in packaging and its influence on the process of use in order to establish new projective guidelines for the packaging design. (AU)

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

BONFIM, Gabriel Henrique Cruz. The influence of shape and color on perceptual aspects of usability and biomechanical interaction in mineral water packaging. 2019. Doctoral Thesis - Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru Artes.