Creative processes and sharing of the imaginaries: from cinema to transmedia in the North American audiovisual production

• Grant number: 15/13053-0
• Support Opportunities: Scholarships abroad - Research Internship - Post-doctor
• Start date: January 18, 2016
• End date: June 17, 2016
• Field of knowledge: Interdisciplinary Subjects
• Principal Investigator: Rosana de Lima Soares
• Grantee: Sílvio Antonio Luiz Anaz
• Supervisor: Temenuga Trifonova
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: York University, Canada
• Associated to the scholarship: 14/13330-1 - The role of the imaginary in the success of mainstream cultural products: a study of cultural identification processes in the science-technology imaginary in the mass culture, BP.PD

Abstract

This project for research internship abroad seeks to investigate the construction of imaginaries in the international audiovisual industry by analyzing the creative processes of narratives, in different aspects. Its object of study is the North American (Canada and USA) audiovisual production, which has as the central themes of their narratives science and technology, and thus, one of the aspects to be investigated is the creation process in the works of screenwriters and directors of movies, TV series and transmedia productions that involve movies or TV. Another aim thereof is to understand how the logic of such creative industry can contribute to the construction of the imaginaries of aesthetically and commercially successful productions. Finally, it also aims at understanding the construction and sharing of imaginaries and, hence, the audience's cultural identification therewith, by studying the philosophical elements (ethical and moral dilemmas, thought systems, world views) that support those imaginaries. The theoretical rationale thereof is multidisciplinary. It includes Gilbert Durand's theory of the imaginary, Umberto Eco's and C.S. Peirce's semiotics, the studies on psychoanalysis and philosophy in Temenuga Trifonova's movies, Henry Jenkins's convergence and transmedia constructs and Martin Heidegger's reflections on technology, among others. The results of the investigation to be developed during the training course aim at feeding the post-doctoral research in progress, in order to establish a basis for comparison between the role played by the imaginary in the success of Brazilian and international mediatic products.