Social representations of consumers in Londrina ( PR)

• Grant number: 15/11317-0
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: September 01, 2015
• End date: June 30, 2016
• Field of knowledge: Humanities - Geography - Human Geography
• Principal Investigator: Luciano Antonio Furini
• Grantee: André Luiz Vieira Martins
• Host Institution: Universidade Estadual Paulista (UNESP). Campus de Ourinhos. Ourinhos , SP, Brazil
• Associated research grant: 11/20155-3 - Socio-economic cohesion and contemporary spatial practices: cities of medium size and consumption, AP.TEM

Abstract

The emergence of new consumption practices originates mainly in cities where new economic agents impose new organizational logic, influencing people's way of life and creating new centers and flows around the city. Identify how the groups represent and adopt differentiated practices forward to these new forms of consumption, the urban space, it is replaced by more relevant. This project seeks to understand the social representations of consumer Londrina (PR), identifying the particularities of consumer relations and generating overall results to establish relations with the question in other medium-sized cities. The methodological procedures involve free recall techniques of the core theory, the approach of social representations.