The woman and the press of the twentieth century: the representation of women in Folha da Noite from 1921 to 1925

• Grant number: 15/13044-1
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: September 01, 2015
• End date: August 31, 2016
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Célio José Losnak
• Grantee: Camila Padilha Trindade
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This project proposes to study the journalistic content of the Folha da Noite newspaper with the focus on to understand how woman is portrayed, between 1921 and 1925. The proposition is based on reading and historic analysis of the periodic in order to mark issues about women and females patterns transmitted by Folha da Noite, in their advertisements, use of images, professionals, graphic aspects, expression of the feminine world trends as fashion and beauty. The purpose is to identify the females patterns of the time being in the newspaper together with their transmitter profile journalistic and socio-cultural trends. (AU)