| Grant number: | 17/08319-7 |
| Support Opportunities: | Scholarships in Brazil - Post-Doctoral |
| Start date: | April 01, 2019 |
| End date: | March 27, 2021 |
| Field of knowledge: | Applied Social Sciences - Communications - Public Relations and Propaganda |
| Principal Investigator: | Eneus Trindade Barreto Filho |
| Grantee: | Francisco Vanildo Leite |
| Host Institution: | Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil |
Abstract This project presents a relevant and original investigative way to construct a grounded theory about the effects that are being produced in the context of Brazilian families by the experiences of symbolic interaction with counterintuitive advertisings that provide visibility the expressions of homoaffective relations. In this direction, the challenge of this project is to construct a substantive theory that empirically reaches the dynamics of interaction of Brazilian families with such counterintuitive ads, offering society an explanation of how the experiences of media consumption of these ads are being established in the mediated worlds by Brazilian families. Finally, in this project are also registered the proposals to be unfolded by its realization that aim at the integration of the author teaching activities directed to the undergraduate course in Advertising of the Department of Public Relations, Advertising and Propaganda and Tourism - CRP and the Post Graduation Programme in Communication Sciences, University of São Paulo. | |
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