Podcasts of scientific dissemination: research and production of the program Matemática do Cérebro

• Grant number: 19/14542-6
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: August 01, 2019
• End date: January 31, 2020
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Fernando Jorge da Paixão Filho
• Grantee: Sofia Franco Guilherme
• Host Institution: Instituto de Matemática e Estatística (IME). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: World Federation of Science Journalists, Canada
• Associated research grant: 13/07699-0 - Research, Innovation and Dissemination Center for Neuromathematics - NeuroMat, AP.CEPID

Abstract

The project is within the scope of CEPID Neuromat, in the development of activities of scientific diffusion. The objective of the project is to create a podcast of scientific dissemination aimed at a broad public and with the objective to give greater visibility to the activities developed by CEPID. To do so, it is proposed here, as research activity, the survey and analysis of different experiences of using the podcast format in scientific dissemination, particularly in the areas of mathematics and neuroscience. With this objective, a survey of productions aimed at the scientific dissemination will be carried out, especially in the areas mentioned, within large portals for the distribution of podcasts such as iTunes, iVoox and Spotify, among others. The analysis will be focused on productions in Portuguese, English and Spanish. From this survey, we will develop an analysis of language, content presentation strategies and strategies of interaction with the public developed by these podcasts. It is intended to focus the analysis on a sample of approximately 30 podcasts. Such experiences should provide additional support for the production of a podcast to publicize the activities and research developed by NeuroMat. With the provisional name of "Matemática do Cérebro", duration of 20 to 30 min. and weekly periodicity, the podcast will be produced and presented by the proponent. (AU)