Brand activism in social media: the effects of sarcastic and explanatory responses on consumers' attitude toward social activism

• Grant number: 19/24130-7
• Support Opportunities: Scholarships in Brazil - Technical Training Program - Technical Training
• Start date: December 01, 2019
• End date: July 31, 2020
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Lucia Salmonson Guimarães Barros
• Grantee: Giovanna Chun
• Host Institution: Escola de Administração de Empresas de São Paulo (EAESP). Fundação Getúlio Vargas (FGV). São Paulo , SP, Brazil
• Associated research grant: 19/01390-3 - Brand activism in social media: the effects of sarcastic and explanatory responses on consumers' attitude toward social activism, AP.R